Marco Sevilla

Summary

Product Designer with 7+ years across B2B SaaS, AI, and 0-to-1 products. Former founding designer (YC W23 acceptance) with a foundation in marketing design and meticulous visual craft. Currently lead designer for two of Canary's top-4 revenue products (~22% of Q2 2026 bookings), driving $8.4M+ cumulative CARR across brands like Marriott, Wyndham, and Hyatt.

Experience

• Canary Technologies

  Sept 2023 – Present

  Product Designer · San Francisco

  • Designed revamped architecture for Canary's AI Knowledge Base. That data model now powers AI Messaging and AI Voice Concierge. Categorized schema replaced free-form fields, scaling to 2,000+ properties including Wyndham's 4,570-site portfolio.
  • Lead design for Upsells, Canary's #3 revenue product ($801K Q2 2026 bookings; $6.94M cumulative CARR, +87% YoY). Redesigned guest purchase flow (+10% conversion lift); live room-inventory design drove a 60% increase in upsell approval rates.
  • Primary designer for Digital Tipping (#4 company SKU, $756K Q2 bookings; $1M+/month processing volume). Led the 2026 full-product redesign and field research targeting $1.4M in uncashed staff tips; design work unlocked a $100K ARR rollout across 20+ Pyramid hotels and reduced at-risk properties 40%.
  • Led 0-to-1 design for Compendium, Canary's guest experience platform, driving $1.51M cumulative CARR (+230% YoY), growing GMS attach rate from single digits to 44%, and reaching 175k MAU through new Custom Sections feature.
  • Led 0-to-1 design for Canary's F&B Mobile Ordering platform including the order management dashboard, menu CMS, guest-side mobile ordering, and POS integrations.
  • Developed org's AI-prototyping practice: ~50 working prototypes, replacing Figma as the engineering handoff spec — including a production feature shipped as an 8-PR vertical slice from my prototype, and a CEO-requested 400-hotel-chain demo delivered in 24 hours. Developed Claude prototyping best practices and mentored PMs.
  • Key contributor to Check-in 2.0 redesign, activating Wyndham's 6,000-property portfolio (+80% adoption); helped scale the product team 4→30 through Series B/C/D.

• General Task

  Mar 2022 – Apr 2023

  Founding Product Designer · Redwood City

  • Founding designer for an integrated productivity tool for knowledge workers, owning end-to-end development for AI-native features and drove 80% 30-day activated retention rate through beta.
  • Led launch design – website, visual brand, and onboarding – driving 1,000+ signups, #2 Product Hunt placement (Jan 2023), and Y Combinator (W23) acceptance.
  • Authored company's first design system and folder-based product information architecture, grounded in 20+ user research conversations with founders, engineering managers, and IC engineers.

• Vivino

  Jul 2021 – Mar 2022

  Visual Designer · San Francisco

  • Led design for global and local marketing campaigns; the 2021 holiday campaign drove Vivino's second-highest single-day revenue in company history.

• Vyond

  Jun 2019 – Jun 2021

  Lead Visual Designer · San Mateo

  • Developed and maintained marketing brand guidelines and systems for consistency at scale, driving revenue across every revenue-generating channel. Optimized conversion of our digital channels through A/B experiments.

Tools

Claude Code · Cursor · v0 · React · Next.js · Tailwind · HTML/CSS · Figma · Framer · Storybook · Paper

Education

B.S. Graphic Communication, UI/UX Concentration

Relevant coursework: Human–Computer Interaction, Computing Basics, Web Design, Mobile App Design, Advanced Typography, Motion Design, Studio Photography

Recognition

• HotelTechAwards 2024 — Best Guest Experience Platform, Check-in, and Guest Messaging (Canary).
• Y Combinator W23 — General Task acceptance.
• Product Hunt — #2 Product of the Week, Jan 2023 (General Task).