Company
Vivino
Role
Visual designer
Duration
9 months
Disciplines
Visual design, marketing, motion design, UX design
My contributions
🎨
Creative direct sales campaign
🏗️
Design new email templates
Refine content strategy
It started to become obvious to us: we needed a source of truth for designers and developers. Without a fully comprehensive design system, the quality bar of our product would continue suffer as we kept building new features. After consulting with leadership, developers, and my design intern, we began to ask ourselves questions which would guide the direction of our revamped design system.
How can we effectively leverage our design to cater to rosé wine consumers?
How can we optimize our email templates for conversion through our marketing materials?
What are the measures of success for this project?
There were a few things I had low context on that I knew required some analysis.
Vivino’s Brand Book requirements: I started by thoroughly reviewing Vivino's Brand Book, which served as a guide for maintaining consistency and integrity in the brand's visual identity. This step ensured that my design concept would align with Vivino's brand values and guidelines.
Creating moodboards: I gathered visual inspiration that aligns with International Rosé Day and Vivino's highly rated, popular rosé wines. I included a variety of elements like colors, textures, typography, imagery, and design styles. The moodboards served as a visual reference during the design process and helped establish a coherent and appealing aesthetic for the campaign.
Research target audiences: By understanding our target audience, their demographics, interests, and behavior, I was able to tailor my design concept to effectively guide our content strategy and optimize for conversions.
Research distribution channels: I identified the various distribution channels that would be used to promote the campaign, including their limitations and requirements. This could include Vivino's website, mobile app, social media platforms, email newsletters, print materials, and other relevant channels.
Final deliverables
